December 30, 2010
Scientific Games Corporation (NASDAQ: SGMS), in conjunction with its subsidiary, in conjunction wit Entertainment, LLC, has launched a new internet platform for the Minnesota State Lottery allowing players to purchase subscriptions to most of the lottery draw games. This state-of-the-art system has been designed to provide a flexible and convenient buying experience for players, while offering the lottery a secure, regulation-compliant means to process purchases over the internet .
SG cooperation with his subsidiaries MDI has for the United States Minnesota Lottery Commission to build a new network platform that allows lottery players to purchase a variety of the state lottery. The system can not only convenient for the players to provide a good user experience, you can also purchase tickets to ensure network security and legitimacy.
The subscription platform allows players with a Minnesota address to purchase tickets for a single game or multiple games at one time from any device with internet access as long as they are operating it within the state. Players can select the number of continuous draws they would like to purchase for a period of six weeks to one year. The platform will handle Powerball, Mega Millions, Hot Lotto, Gopher 5, Northstar Cash and Daily 3 purchases initially, and can also accommodate additional game types that may be added in the future. The site can be viewed at www.mnlotterysubscription.com .
subscription system allows players from the state lottery to purchase a network terminal time or more of the lottery. Players can also purchase additional random selection based on preferences (6 weeks to 1 year), the platform can buy Powerball lottery, super million lottery, hot lotto, daily 3 other existing lottery games, you can buy in the future may increase the lottery game. Website at www.mnlotterysubscription.com .
Other key features of the platform include:
· Responsible gaming measures with purchase thresholds, administrator controls and self-exclusion options
· Age and in-state location verification utilizing geo-location tools with all subscription sign-ups and renewals, as well as prize claims
· User- friendly subscription dashboard and account management tools
· Automatic e-mail notifications to winning players
· Support for group (pool) play
· A fully integrated system that merges all online lottery purchases and any prizes awarded with all plays made at retailer terminals, so that pools, accounting records and reports for both kinds of play are combined automatically
the game platform also several other features:
1, including the purchase of lottery tickets limit management control, the player responsible gaming measures of self-management settings
2, monitoring, and ensure the use of a minor positioning tool Setting the player registration to subscribe, receive updates and bonus methods are carried out within Minnesota.
3, user-friendly interface and account management tools to subscribe
4, automatic e-mail alert players winning
5, support the players together to buy
6, the system will pay bonuses and buy lottery tickets together. Prize pool, accounting records and reports can be automatically presented to the players together
This dynamic, truly interactive platform is expected to help build sales by allowing current players to participate in games on a more regular basis and appealing to players who might not typically frequent traditional lottery retail locations.
The dynamic integrated system can increase ticket sales, not only the current players can buy, you can not attract some of the traditional point of buying lottery tickets the players.
Clint Harris, Executive Director at the Minnesota State Lottery, said, “Selling our products to players on the internet is a significant milestone. We think the site looks great and is very easy for players to use. We are excited about taking this step forward and hope this platform will have numerous other applications for us down the road. “
Minnesota Lottery Commission Executive Director Clint Harris said:” The players can buy lottery tickets through the network is an important milestone, we believe that website design is very good, the player is also very easy to use, the next step hope this platform will be able to attract more players
Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games, emphasized the platform security and flexibility. “We value our partnership with the Minnesota Lottery. We believe we have designed a site that works well for players, is consistent with current regulations and maintains proper security of all data. We have incorporated all the controls necessary to ensure the solution is compliant with US and Minnesota law, and have also built in features that will allow for adaptation to the requirements in other jurisdictions, “said Saferin.
SG Chairman Steve Saferin stressed to the platform of safety and convenience. “We value the Minnesota Lottery Commission with the relationship, we designed the game for the players is very good, also in line with current law, to ensure the security of all data. We also carried out the necessary control measures to ensure consistent and the United States and state laws, of course, these features also suited to meet the requirements of other states. “
The subscription platform was provided to Minnesota as a component of MDI Properties Plus ? Player Loyalty Program. Although it can function as a stand-alone system, the subscription platform has been designed to integrate seamlessly with other web-based promotional programs.
provided to the state of the system is MDI player loyalty is an integral part of the project, although an independent system, the platform can also be combined with network marketing program < br />
